Under the hashtag #disruptaging, the Swiss dermocosmetic company Louis Widmer redefines aging and lets women have their say. People who have outgrown their challenges in life and discovered age as an opportunity. The focus of the widespread digital campaign is on three fascinating women who talk about their personal experiences and insights over the course of a wealth of life and have found their own personal way of aging.
Role models: Gabriela, Shivangi & Ashley
Director/DoP: Daniel Kunz
Camera: Sven Wedekind
Photography: Johannes Diboky
Assistant: Dominic Steinmann
Hair & Make-up: Jehan Radwan
Edit & Grading: Sven Wedekind
Sound design: Domenico Livrano
Client: Sonya Suscetta for Louis Widmer Switzerland.
Production: cheese & chocolate Film SA