The Spring Campaign “LET YOUR NATURAL BEAUTY SHINE” from Swiss Lingerie Brand BELDONA, calls for a truly intimate experience, that goes beyond the functionality of the product. It rather focuses on its touch&feel, demonstrating how soft, natural textures feel beautifully on the skin. Following the macro-trend of “being true”, this campaign seeks to inspire consumers through authentic communication, creating a natural look and positive spirits by avoiding highly edited and filtered content. While the mood is rustic and romantic, the sensations are rich and refined. For true lingerie-lovers.

The campaign is part of BELDONA’s new content marketing strategy where product films aim to capture the flair and spirit of the new vision in a sensitive manner, revealing the brand’s personality in its new zeitgeist.

Director/DoP: Daniel Kunz
Camera: Sven Wedekind
Photographer: Johannes Diboky
Assistant Photographer: Dominic Steinmann
Hair & Make-Up: Kelly Paitaki
Styling: Julie Mace
Local Producer: André Loftus
Production Manager: Alec Mendolson
Production Assistant: Phelo Ngedle
Edit & Grading: Sven Wedekind
Music: DomRec Studios
Models: Kyla Pletts, Daria Pershina, Morgan Shelly, Andrea Scheepers, Armanda Barten
Client: Beldona, Nadja Erhart
Producer: cheese & chocolate Film SA

cheese & chocolate Film SA // Beethovenstrasse 49 // CH-8002 Zürich // Mobile: +41 76 455 48 48 // E-Mail: